Han Sisters is a boutique makgeolli winery that creates fusion flavors inspired by the founders’ Korean heritage and American upbringing. This project involved developing a brand identity and label system for their newest line, The Romance Series.The challenge was to design a logo that represents both sisters and reflects the winery’s identity, while also creating labels that visually communicate the fusion of Korean and American influences. The solution was a logo that symbolizes the sisters’ shared passion for winemaking, illustrated through figures wearing traditional hanbok to honor their cultural roots. For the label system, the concept of “marriage” was used to represent the blending of flavors, reimagining well-known romance stories through fruit-based illustrations that reflect each drink’s ingredients. The final designs create a cohesive and narrative-driven brand experience.
CLIENT: Han Sisters
DELIVERABLES: Labels, Social Media Post, Package
