Weber sends out seasonal themed mailers to their potential clients. These mailer contains their catalog and other promotional items. This is the theme for the summer. For the first concept, we took a gamble on AI, it will either attract clients, or dither them. It’s fun and playful. Second concept focuses on the beach. The design is more simple, but still exciting. Last concept has the 80s retro vibe and slight nostalgia. I explored a range of design directions to help determine the visual identity and overall feel we wanted to present as an agency.
CLIENT: Weber Advertising & Marketing
DELIVERABLES: Mailer Front Sticker
Concept shown is exploratory and has not been approved or selected for implementation.
